IMS is a new industry "standard" or specifications that define how communications technologies can work together to deliver new services to enrich communications for end-users.
Specifically, this involves services that blend voice, data, video and other multimedia content and are delivered to subscribers anytime, anywhere — in ways that enhance their lifestyles. Primary market research sponsored by Lucent Technologies indicates that there is significant demand for these kinds of services.
What is a blended lifestyle service? Blending is different than bundling.
